Persona avatars with silly names
Persona avatars with silly names

As a young boy I eagerly looked forward to Sunday nights. After dinner and a warm bath, I would sit in front of the television and watch The Muppet Show with my family. As a grade-schooler, it felt as if my family would invite the whole cast of characters into our household — Kermit, Miss Piggy, Fozzy Bear, the Swedish Chef, and Animal, to name a few. However, if any of these characters were really invited over for dinner, I suspect we might prepare each meal differently depending on who was our guest. Being sophisticated and expecting the finer things…

Rob Fay

Experience Design Strategy. Customer-centric companies outperform others by 200%! Let’s win together. Reach me at to discuss.

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