Rob Fay – Medium

Rob Fay

Rob Fay

Leveraging Personas to Make Better Business Decisions

As a young boy I eagerly looked forward to Sunday nights. After dinner and a warm bath, I would sit in front of the television and watch…

Jul 22, 2021

Persona avatars with silly names

Jul 22, 2021

Rob Fay

The Case for Pruning

Experience Designers must work with teams to regularly evaluate products and services and find ways to simplify the experience.

May 11, 2021

kitchen before and after photos

May 11, 2021

Rob Fay

What is Service Design: Part 3 — Service Blueprinting

Service design is the process of understanding and refining an organization’s people, processes, systems, and policies to improve both the…

Nov 12, 2020

What is Service Design: Part 3 — Service Blueprinting

Nov 12, 2020

Rob Fay

What is Service Design: Part 2 — Journey Mapping

Service design is the process of understanding and refining an organization’s people, processes, systems, and policies to improve both the…

May 18, 2020

What is Service Design: Part 2 — Journey Mapping

May 18, 2020

Rob Fay

What is Service Design: Part 1 — Personas

Service design is the process of understanding and refining an organization’s people, processes, systems, and policies to improve both the…

Apr 27, 2020

A rubber stamp that prints, “Do you know your customers?”

Apr 27, 2020

Rob Fay

Customer Experience (CX) Vision for Companies Who Want to Win

EXECUTIVE SUMMARY

Oct 5, 2016

Customer Experience (CX) Vision for Companies Who Want to Win

Oct 5, 2016

Rob Fay

You Are Here

User Experience practitioners need to provide contextual cues for mobile users.

Apr 17, 2015

You Are Here

Apr 17, 2015

Rob Fay

In Defense of Delight

Great products include features that delight customers.

Apr 10, 2015

In Defense of Delight

Apr 10, 2015

Rob Fay

Rob Fay

Experience Design Strategy. Customer-centric companies outperform others by 200%! Let’s win together. Reach me at hey@robfay.com to discuss.

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