Rob FayLeveraging Personas to Make Better Business DecisionsAs a young boy I eagerly looked forward to Sunday nights. After dinner and a warm bath, I would sit in front of the television and watch…Jul 22, 2021Jul 22, 2021
Rob FayThe Case for PruningExperience Designers must work with teams to regularly evaluate products and services and find ways to simplify the experience.May 11, 20211May 11, 20211
Rob FayWhat is Service Design: Part 3 — Service BlueprintingService design is the process of understanding and refining an organization’s people, processes, systems, and policies to improve both the…Nov 12, 2020Nov 12, 2020
Rob FayWhat is Service Design: Part 2 — Journey MappingService design is the process of understanding and refining an organization’s people, processes, systems, and policies to improve both the…May 18, 20201May 18, 20201
Rob FayWhat is Service Design: Part 1 — PersonasService design is the process of understanding and refining an organization’s people, processes, systems, and policies to improve both the…Apr 27, 2020Apr 27, 2020
Rob FayCustomer Experience (CX) Vision for Companies Who Want to WinEXECUTIVE SUMMARYOct 5, 2016Oct 5, 2016
Rob FayYou Are HereUser Experience practitioners need to provide contextual cues for mobile users.Apr 17, 2015Apr 17, 2015
Rob FayIn Defense of DelightGreat products include features that delight customers.Apr 10, 2015Apr 10, 2015